Original Advertising Poster for Graham Greene's 'THE THIRD MAN'
This poster was issued by 'The National Book League' in 1950 and no doubt sat in the foyer/reception of their offices at 7 Albemarle St, in Mayfair, London to advertise 'Author's Lending Rights' to members.
The poster uses a quote from Harry Lime " In these days, old man, nobody thinks in terms of human beings. Governments don't so why should we? They talk of the people and the proletariat, and I talk of the mugs. It's the same thing" Harry Lime, 1945. This is followed by the wonderful tag-line 'Author's Lending Rights-Your Investment for more Characters'
Description: 59 x 41 cm (23 x 16.5 Inches) The poster is infact an original artists 'hand-pulled' relief print, it may well be the only copy. I believe two engraved plates were used, one for Harry Lime and one for the Moonlit Background of Vienna. The relief engraving/etching has been printed on a deep steel-blue, heavy paper stock (you can clearly see and feel the texture of where the impressions have been made off the relief plates in two colours) Certain areas have also been re-touched by hand (around the moon).
Remarkably the print is still adhered to the original display board which has all the printed information on the surround, a border has been added by hand.
The board has toned a little and there are one or two small stains to the edges with some light foxing here and there. The print surface has one or two small nicks (see photographs)
It has been preserved in remarkable condition.
A unique piece, you are genuinely unlikely to see another surface on the market. The advertising poster has strongest links to the literary world and Greene's Novel as it was issued by 'The National Book League' in 1950 upon publication of Greene's Novella the year after the film was released (1949). The novella was intact written before the film was made. "Before writing the screenplay, Graham Greene worked out the atmosphere, characterisation and mood of the story by writing a novella.[8] He wrote it as a source text for the screenplay and never intended it to be read by the general public, although it was later published under the same name as the film.
In 1944, the National Book League (Great Britain) absorbed the National Book Council (Great Britain) and In 1986, its name was changed to Book Trust (Great Britain) and via it's chairman Martin Goff had strong links to the Booker Prize and hosted the first ABA London Bookfairs.
However this will also appeal to fans and collectors of scarce Film Memorabilia (It is by far and away a stronger image than any used on the UK quads or US Movie Posters) and indeed collectors of Advertising Posters. It's a graphically dynamic image depicting Harry Lime (famously played by Orson Welles in the 1949 film) staring confrontationally at you the viewer, the 'Lime' quote used in the advertising is inspired. In 1999 'The Third Man' was voted The Greatest British Film of All Time by the BFI (British Film Institute), and is widely regarded as one of the landmarks of Cinematography for it's visual representation of War torn Vienna. This poster strongly evokes the dynamic visual power of Carol Reed's masterpiece and Greene's cornerstone Novella.

Original Advertising Poster for Graham Greene's 'THE THIRD MAN' (1950)